EllisDon launches women and gender-nonconforming safety vest campaign

Ontario Construction News staff writer

EllisDon has launched the Fit Your Frame campaign, aimed at providing construction safety vests to women and gender-nonconforming persons whose frame and body type are not best served by traditional vest offerings.

โ€œTraditional safety vests are not built to fit women or gender-nonconforming persons, and we wanted to change that,โ€ said Jennifer Khan, vice-president of Inclusive Diversity. โ€œEvery day, EllisDon is working towards more inclusive measures on our sites and in our offices; I hope that this will continue to ripple throughout the industry so that everyone, and I mean everyone, feels welcome.โ€

The construction company has partnered with Md Bespoke, a Black-owned Canadian custom clothing manufacturer, to produce vests that will uphold the quality and function of traditional vests, with better fitting and size options.

โ€œIt is so important to feel like you belong in a workplace, and I know from personal experience what that can do mentally to you when you feel like you do not belong,โ€ said Tess Durrant, Chief Operating Officer, Safety BeSpoke.

Fit Your Frame is led by 2gether (2 (Balance and Harmony) Gender Equality Team Human Empowerment Redefined) EllisDonโ€™s Inclusive Diversity leadership group geared towards reflecting all forms of gender expression. The campaign launched in January and will continue nationwide throughout all EllisDonโ€™s area offices and sites. The vests will be distributed to EllisDon employees.

Learn more about MD/Safety BeSpoke, the vests, or place an order here: co*****@sa***********.com

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