Ontario Construction News staff writer
As the Horseshoe Falls was illuminated in streaks of blue and yellow, onlookers were witness to a powerful reminder of the impact made possible through community support.
Niagaraย Childrenโs Centre celebrated the culmination of its annual Help Kids Shine fundraising and awareness campaign with a captivating viewing party at the illumination tower inย Niagaraย Falls on May 31. The event brought together dignitaries, ambassador families, sponsors, community donors, and dedicated staff from the organization, all coming together to commemorate the campaign’s success.
The regionโs construction industry played an important role in the campaign to help the centre achieve this yearโs milestone, OโHara Trucking & Excavating became a monthly donor matching sponsor, pledging up to $25,000 to the campaign. Throughout the month, more than 1,000 monthly and individual contributions were made toย Niagaraย Childrenโs Centre.
โThe community truly rallied behind our organization,โ said Siscoe. โThe funds raised during the campaign will help us meet the growing demand for services with monthly donations providing a strong, sustainable source of funding to help the Childrenโs Centre plan ahead.โ
Members of theย Niagaraย Home Builder’s Association (NHBA) rolled up their sleeves to build a brighter future for the childrenโs centre, contributing more than $25,000 to the campaign.
Chuck McShane, Chair of the Help Kids Shine Cabinet and CEO of the NHBA, expressed his pride in supporting such a transformative organization within the community.
“We, at the NHBA, along with our members, are privileged to extend our support to this remarkable organization,” said McShane. โThe programs and services offered by the Centre are vital to families, and through our fundraising efforts for the Help Kids Shine campaign, we hoped to reach even more families across the region, ensuring that their life-changing work continues to make a difference.โ
โTonight was a symbol of the collective power to effect change,โ said St. Catharines Mayor Mat Siscoe, chair,ย Niagaraย Childrenโs Centre board of directors. โWhat we were able to accomplish this month was thanks to the unwavering support of the local community, generous donors and a number of supportive organizations.โ
Bell Media, Help Kids Shine presenting sponsor, conducted dozens of interviews with staff, volunteers and ambassador families throughout the month-long campaign to raise awareness and educate the community about families supported by the Childrenโs Centre.
โItโs one thing to hear it from someone on the radio but quite another to hear it from a child who couldnโt speak until they got to the Centre or from a parent whose family suddenly has hope or from a therapist who spends their days changing the lives of others,โ said Tim Denis, morning show host on 610 CKTB. โI think this campaign puts a personal face on it, and thatโs what makes the big difference.โ
The month began with local support from one of Canadaโs largest restaurant chains. On May 10, McDonaldโs Canada hosted McHappy Day, a nationwide event to support Ronald McDonald House Charities (RMHC) and local Canadian children’s charitable organizations. In St. Catharines, the funds raised during the event specifically benefited RMHC Southcentral Ontario, in addition toย Niagaraย Childrenโs Centre, Village of Hope and Grimsby Benevolent Fund.
In total, $43,137 was raised for McHappy Day by five St. Catharines locations, Niagara Childrenโs Centre will receive more than $24,000 of those proceeds with an additional $1,000 coming through drive-thru cash donations.
โBeyond financial contributions, events like McHappy Day celebrate the spirit of giving,โ said Siscoe. โIt reminds us that even small acts of kindness can make a significant difference in a child’s life. Weโre so thankful for the immense generosity and compassion within our communities, empowering everyone to participate and contribute to a brighter future.โ
On May 25, the Childrenโs Centre hosted its annual Plasma Car Race at the Gale Centre inย Niagaraย Falls. The relay-style event featured 12 teams of four wiggling their way to the finish line on the popular childrenโs ride-on toy in a series of races. When the evening was complete, participants left full of nostalgia and pride as their efforts raised more than $17,000 for the Help Kids Shine campaign.
Lisa Vinc, who won this yearโs competition on the S&B Rockets, felt that the Plasma Car Race carried a lot of momentum leading into this yearโs event.
โOur HTZ-FM Team leveraged that power and we were able to raise a lot of money and awareness for this very entertaining event that marks the culmination of the Help Kids Shine campaign,โ said Vinc. โWe hope that it becomes a flagship of the campaign in years to come.โ
Each year, more than 5,300 children and youth inย Niagaraย with physical, developmental and communicative delays are supported by the range of services offered at the Centre. Those services are made possible, in part, by the Centreโs annual Help Kids Shine fundraising campaign that encourages community donations throughout the month of May to support programs and services for families.
While the 20th annual Help Kids Shine campaign has come to a close, the Childrenโs Centre still accepts donations either by phone, in person or online atย helpkidsshine.ca.
To learn more about the organizations services, visitย niagarachildrenscentre.com.